Developing innovative, game-changing products in an ever-crowded marketplace isn’t easy. It’s why the MAGFAST team worked tirelessly over the holiday break to continue developing, creating the best customer experience possible, and solving a major new challenge almost immediately it became a problem.

MAGFAST CEO Seymour Segnit believes that the perception and experience one has with a product begins when the consumer takes it out of the packaging and opens the box. “We tend to think of packaging as nothing, but it’s incredibly important,” he said in a recent update. Expanding on this, he explained that unappealing packaging makes the product feel like an afterthought and doesn’t communicate how much care or planning went into the development of the product itself, while a great package reaffirms that a product is going to be incredible.

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