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In all bluntness, getting initial sales for a company is typically only slightly easier than frosting a donut with your eyelashes. And if nobody’s ever heard of you, the basic assumption is that you’re going to have to do some major hustling to slowly get traction.

But apparently MAGFAST, which offers a line of phone chargers, didn’t get that particular memo.

When MAGFAST launched at 12:35 p.m. on March 31 two years ago, they raked in a haul of $250,000 in just 25 minutes. And by the end of the day, they had an enviable $600,000 to play with.

Social media following and presence? Nope.

Viral marketing techniques? Nope.

Surely, Indiegogo, Kickstarter or another crowdfunding platform? Also nope.

Seymour Segnit shares that, to achieve MAGFAST’s feat, he and his team of expert engineers and marketers bypassed the now-typical recipe for launching and went totally old school, launching alone on their own website. And the real work was mental, with everyone rallying around three simple but critical concepts for a successful product launch.

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