#LogoRefreshed We let out the outlet. Now feel the curve – Update #102

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One of the things we love about what we do is the chance to share the journey from concept to finished product with so many smart people.

Along the way there’s hundreds, thousands of details we need to get right if we’re going to truly make a difference with this project, and BRANDING is a vital part of it.

Truth be told we’ve been feeling not-quite-right about our logo for a long time. Then quite suddenly inspiration struck a couple of weeks ago.

In this week’s video Seymour is taking you through the careful, deep thinking and feeling that has gone in to developing our new, permanent MAGFAST® logo. It’s more interesting than you think…

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